Charlene Lu | Product & Brand Designer

Hello, I’m Charlene Lu, a multidisciplinary designer with expertise ranging from product design to branding design and industrial design.

I’m a product designer with 3 years of experience across brand, product and industrial design. I'm now open to new opportunities.

With 3 years of experience in brand and product design, I thrive in fast-paced, collaborative environments. I enjoy mentoring designers and look forward to partnering with you to deliver impactful, business-driven work.

I’m a creative and strategic thinker who excels in fast-paced environments. I’m passionate about creating ‘aha moments’ for users while delivering aesthetically pleasing designs.

I enjoy helping companies discover their brand values and create strategic brand guidelines that align with their business goals. I’m excited to refine my design strategy and believe learning from you would be a perfect opportunity for growth.

I bring end-to-end product expertise, from vision and strategy through to discovery and delivery. I look forward to working closely with you to create products that generate the highest possible impact.

[ FEATURED WORKS ]

I love design.
It's a strategy and a limitless force.
It starts small but grows to influence much more.
In the end, design makes life delightful.

focusing not only on how things look but also on how they feel

→ See all projects [8]

I am open to full-time opportunities starting in 2025.

Considered / Well-Made / Sustainable

Ever since I can remember, I've been driven by the desire to create meaningful solutions that go beyond aesthetics. My journey as a designer has always been rooted in the belief that every detail matters, not just in how something looks, but in the lasting social impact it can create. For me, design is more than just a craft—it's a responsibility to improve the world around us.

→ About me