MissPoppins is a company offering app-based parenting coaching sessions. The original brand identity lacked vibrant engagement between the brand and its users, and the previous logo posed challenges in versatility due to its shape and color limitations.

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During a focused two-week design period, I collaborated with the product manager to gain a deep understanding of the brand's essence, goals, and user preferences. This led to a refreshed brand identity that embodies empathy, parent-centeredness, and innovation while emphasizing connection, accessibility, and ease of use.

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The new brand guidelines cover essential elements such as logo usage, typography, color schemes, voice and tone, and logo applications—each thoughtfully crafted to foster meaningful engagement with parents. This visual language is designed to be adaptable across diverse graphic and digital formats, supporting MissPoppins’ mission to provide a trusted, supportive, and forward-thinking experience for parents.

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