The Humind brand guidelines are designed to provide an accessible and cohesive framework for designers, ensuring consistency and ease of implementation. Through extensive discussions with the founders, I distilled Humind’s essence, vision, and values to capture its commitment to transforming the B2B shopping experience. These guidelines articulate how Humind strives to deliver a profoundly human and personalized digital journey for consumers.

‍

This document offers a structured approach to Humind’s visual and communicative identity, supporting seamless representation across all platforms. Covering essential elements such as logo usage, typography, color schemes, and voice and tone, each guideline reflects Humind's dedication to empowering brands to connect meaningfully with online shoppers. The result is an AI interaction that feels both intuitive and trustworthy, enhancing user engagement and conversion.